Sonoma County Affordable Housing Playbook

Community Foundation Sonoma County commissioned Dr. Manuel to run a series of focus groups to identify and test the various affordable housing messages that can backfire or resonate with our community. Based on these focus groups, Dr. Manuel presented a “Sonoma County Affordable Housing Playbook” that can guide a public will building campaign to support a housing friendly community on July 25th in Santa Rosa.

Watch to learn from Dr. Manuel about the messages that we can all embrace as we collectively seek to shift local perspectives about housing.

Recently, Community Foundation Sonoma County commissioned Dr. Tiffany Manuel, of The Case Made, to run a series of focus groups to test affordable housing messages that backfire or resonate with our community. Dr. Manuel presents a "Sonoma County Affordable Housing Playbook" that will guide a public will building campaign to support a housing friendly community.